Online Music Marketing

René Pickhardt on July 23rd, 2014

Archived; click post to view. Excerpt: Long time I have been trying to educate people about social networks and marketing within social networking services. I thought I would not create an article about the topic in my blog again, but I just stumbled upon a really nice video summarizing a lot of my concerns from [...]

Continue reading about Why Facabook likes do not really matter

Archived; click post to view. Excerpt: There is a trend on the web that artists, start ups (and other people) try to do some crowd founding. I really like the concept. Ask your true supporters, fans, customers to realize the next big project which they will like. But sometimes I have the feeling that especially [...]

Continue reading about Is a music record only worth 40 Cent? About the dragging Crowd founding campaign for the new Mock Unit record

René Pickhardt on July 17th, 2013

Archived; click post to view. Excerpt: For the last 5 years I have been running metalcon an online social network for metal fans and metal bands. As written recently I have the the chance to rewrite the entire platform with a team of 6 programmers. This time we want to do it the correct why. [...]

Continue reading about Why would musicians use online social networking sites?

René Pickhardt on May 15th, 2012

Archived; click post to view. Excerpt: After a series of successes of the German pirate party in elections there came up a big discussion on the German web about copyright in the publishing industry. see for example: we are the creators we are the citizens and I am the bad girl even new collecting companies [...]

Continue reading about Stealing music is bullcrap and not acceptable!

René Pickhardt on March 13th, 2012

The following info graphic for businesses was released by Chris Brogan and demonstrates quite well why musicians should get on Google Plus and how to use it. It is released under a creative commons licence Very good work!

Continue reading about Why Musicians should have a Bandpage on Google Plus!

René Pickhardt on February 19th, 2012

Archived; click post to view. Excerpt: Recently I received an email from a musicians that wishes to stay unnamed telling me that many people out there love his music but it just hasn’t spread too far. His basic question is how can his band reach more people on the web especially with regard to a new [...]

Continue reading about Question of the Day: How the hell do we reach more people?

Archived; click post to view. Excerpt: Filip Stilin is the frontman of House on Mars a promesing young croation band (check out their music on bandcamp). He loves music and online marketing so he read my blog and sent me and email with a couple of interesting observations and questions. I got his permission to [...]

Continue reading about Question by Filip Stilin (House on Mars): What do you think of Bandcamp?

René Pickhardt on January 13th, 2012

Archived; click post to view. Excerpt: Doing charity is of course always a good way of doing marketing. But I think the important rule here is that it really has to be honest and come from the hart and not just be ment to be a marketing campaign. I just realized this after three bands [...]

Continue reading about Ebay auction by Van canto, Ordan Ogen and In Legend for charity.

Archived; click post to view. Excerpt: UPDATE: (Feb. 8th. 2012) the originial love language video is now linked under the official look for love Video from DJ Sammy! Glad to see that and glad to see that protest on the web seems to be heared. Now I can finally completely enjoy DJ sammy’s work without [...]

Continue reading about Look for love video: Did DJ Sammy steel the video story from jubilees Love Language video? Watch both clips!

René Pickhardt on January 3rd, 2012

Archived; click post to view. Excerpt: In an earlier post I have explained the need for a Facebook streaming app that has to be enhanced with some features in order to create viral word of mouth effects. Together with Yann Leretaille and Robert Naumann we programmed the facebook API and developed such an app for [...]

Continue reading about Open Source Facebook music streaming App for free download!


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