Online Music Marketing

René Pickhardt on August 26th, 2011

Archived; click post to view. Excerpt: I just wanted to point out that I was writing some German articles about band marketing on Facebook for Germany’s biggest Blog on Facebook marketing called Allfacebook.de. Today the first article of my article series came online and I am very excited to see how everyone liked it! So [...]

Continue reading about Band marketing on Facebook

René Pickhardt on August 22nd, 2011

Archived; click post to view. Excerpt: In Germany a lot of music videos on youtube are not available because youtube and GEMA could never agree on the amount of licence fees that youtube should pay to legally stream those videos. So if I want to listen / watch to a Lady Gaga Video in Germany [...]

Continue reading about Website of GEMA hacked by anonymous group AnonyPwnies

René Pickhardt on June 7th, 2011

Archived; click post to view. Excerpt: While writing my article on link baiting for musicians I realized that this topic is overdue. besides the fact that Facebook is highly overrated this is probably the most valueable piece of advice I wrote in my blog so far. Quick answer: “where to upload your music”: You upload [...]

Continue reading about Where to upload your music – The perfect Band website: part 5

Archived; click post to view. Excerpt: As everyone knows in my limited freetime I am currently doing two tings: I am reading Eli Parisers book about the filterbubble. I don’t want to review it until I am done which happens hopefully somewhen soon. But it has a connection to the other thing I am doing [...]

Continue reading about Stop Facebook – Filterbubble of facebook’s news stream & wall

Archived; click post to view. Excerpt: Several years ago I read an excelent article by Jim Westgren (a Sweedish SEO) on link baiting. He kind of opened my eyes what online marketing and search engine optimization is all about! It is not so much about getting backlinks with force on other sites or showing annoying [...]

Continue reading about Link baiting for Musicians Bands – The perfect band website: part 4

René Pickhardt on May 25th, 2011

Archived; click post to view. Excerpt: Since I will hold a session at this years future music camp about search engine optimization of band websites and the importance of the homepage for a bands online marketing I was preparing everything and looking up some statistics. With my band In Legend we have been right away [...]

Continue reading about Facebook is overrated for bands and musicians

René Pickhardt on May 24th, 2011

Archived; click post to view. Excerpt: As everyone knows I am doing quite a lot search engine optimization for my band In Legend. After the new records Ballads and Bullets has been released last friday and I had already optimized the website so it would rank #1 for lyric search and also quite well if [...]

Continue reading about band website search engine optimization – backstagepass!

René Pickhardt on May 18th, 2011

Archived; click post to view. Excerpt: Of course your band’s website is not youtube! So you might ask what youtube has to do with my series about the perfect band website. If you are a musician and you want to survive on the Internet you have to have a music video running on youtube. As [...]

Continue reading about Youtube Music video – The perfect Band website: part 3

Archived; click post to view. Excerpt: You are a musician or you work for a modern record label. You realized that after myspace is kind of dead that you can reach your fans and new audience on Facebook. Congratulation! Of course you can quickly go to facebook, create a fanpage for your band, install some [...]

Continue reading about Facebook Streaming App – viral maketing (Word of mouth) for music bands

René Pickhardt on March 12th, 2011

Fans are the most valuable asset a musician has. Without fans there won’t be sales of an album or the possibility to hold concerts. Therefore a musician should always care about the interaction with his fans. In this post I will discuss some ways for you to interact with your fans.

Continue reading about How to take care of your fans – The perfect Band website: part 2

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