Jun
3

Wikipedia – UNESCO World Culture Heritage

René Pickhardt on June 3rd, 2011

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Excerpt: This morning I received an email telling me about wikipedias plans to become an UNESCO world culture heritage. I right away was amazed by this idea! Think about it! Wikipedia is one of the greatest projects that came along in recent years. Education and knowledge are among the most important things in our society and wikipedia not only build the greatest encyclopedia in the world but also made it creative common licence available to anyone with an internet connection and does not even sell advertising. Wikipedia could make billions of dollars but instead they decided to donate it to our…

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Collective Intelligence 2 Comments »
Jun
2

Link baiting for Musicians Bands – The perfect band website: part 4

René Pickhardt on June 2nd, 2011

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Excerpt: Several years ago I read an excelent article by Jim Westgren (a Sweedish SEO) on link baiting. He kind of opened my eyes what online marketing and search engine optimization is all about! It is not so much about getting backlinks with force on other sites or showing annoying advertising. It is about beeing in the discussion! And how do you do this? As Google always says: “Produce good unique content” Jim’s list with link baiting techniques are just another way how to produce good content and make it more interesting so people talk about you! And when people…

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Online music marketing 2 Comments »
Jun
1

The secrete behind Googles success revealed by Eric Schmidt

René Pickhardt on June 1st, 2011

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Excerpt: Today Eric Schmidt was a trending topic on Twitter. The reason seems that at AllThingsD9l Walt Mossberg was interviewing Eric Schmidt the former Google CEO. Please listen to this man. He has an amazing viewpoint! This could also fill into privacy or collective intelligence but the topic is much deeper. While most people discuss on privacy issues almost everyone oversees the fact that it is really about internet business models. Eric Schmidt is telling everyone the “secreet” of Googles success and it seems that almost nobody is listening: The following is taken from around 4:47 where a discussion about the app market and…

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Internet business models 1 Comment »
May
25

Facebook is overrated for bands and musicians

René Pickhardt on May 25th, 2011

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Excerpt: Since I will hold a session at this years future music camp about search engine optimization of band websites and the importance of the homepage for a bands online marketing I was preparing everything and looking up some statistics. With my band In Legend we have been right away very active on Facebook but also created a great video for Youtube and especially in the beginning we used myspace a lot to introduce our music to a new audience. So I was curious where most of our traffic came from during the last year. Our main focus for sure is…

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Online music marketing 2 Comments »
May
24

Filterbubble appeared on Eli Parisers Moveon.org!

René Pickhardt on May 24th, 2011

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Excerpt: Yesterday I clicked on Eli Parisers site moveon.org and right away I was surprised that the AddThis plugin under the headline story offered facebook, email, twitter AND meinVZ (one of germanys biggest social networking sites)

MeinVZ logo can be found in the German Version of Moveon.org

I asked a friend in the states to visit moveon.org. For him the plugin offered facebook / email / twitter and google and of course no MeinVZ for the Americans.

Instead of MeinVZ there is a link to Google on the american Moveon website

Well of course this isn’t really…

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Privacy 1 Comment »
May
24

band website search engine optimization – backstagepass!

René Pickhardt on May 24th, 2011

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Excerpt: As everyone knows I am doing quite a lot search engine optimization for my band In Legend. After the new records Ballads and Bullets has been released last friday and I had already optimized the website so it would rank #1 for lyric search and also quite well if people search for illegal downloads. Now as a followup to my article Band Page SEO I decided to share some statistics with you about search engine optimization for websites of bands and take you kind of backstage! Rammstein SEO vs In Legend SEO First have an impression why this is actually important! watch…

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Online music marketing 2 Comments »
May
23

Google uses your Location to personalize search results

René Pickhardt on May 23rd, 2011

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Excerpt: So today I’ll start my research about the 57 signals Google uses to personalize search results. To verify that Google uses your Location to tailor search results was an easy score. After the experiment we can be 100% certain that your location is one of the 57 signals. Well I guess there was no surprise to this. Anyway personalizing search to your location is in my opinion a lot of help especially because it seems that google gives the user the freedom to pass by this filter and the filter also doesnt seem to be that strong: First Experiment: verify Location…

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Webscience 2 Comments »
May
18

Youtube Music video – The perfect Band website: part 3

René Pickhardt on May 18th, 2011

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Excerpt: Of course your band’s website is not youtube! So you might ask what youtube has to do with my series about the perfect band website. If you are a musician and you want to survive on the Internet you have to have a music video running on youtube. As with all the other online products the online world is very different from the offline world. If you have an open mind you will discover once more that there is a huge amount of potential in the online world. What do you need for an youtube video a song a camera team (and an…

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Online music marketing No comments »
May
18

Why open source wins

René Pickhardt on May 18th, 2011

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Excerpt: Ok this article is overdue! Open source is the way to go. I could now give an almost infinitly long list of reasons and examples where and why open source is winning. But instead I want to give you just an experience from my last two weeks. Before I start let me mention this: In my oppinion This does not only go for writing computer software. Open source or being open is a philosophy. it transfers perfectly to music c.f. share your music but do it the right way and to other industries. Jonathan Rosenberg, Senior Vice President, Product Management from…

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Collective Intelligence 6 Comments »
May
17

What are the 57 signals google uses to filter search results?

René Pickhardt on May 17th, 2011

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Excerpt: Since my blog post on Eli Pariser’s Ted talk about the filter bubble became quite popular and a lot of people seem to be interested in which 57 signals Google would use to filter search results I decided to extend the list from my article and list the signals I would use if I was google. It might not be 57 signals but I guess it is enough to get an idea: Our Search History. Our location – verfied -> more information the browser we use. the browsers version The computer we use The language we use the time we need to type in a query the…

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Privacy 37 Comments »
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