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René Pickhardt on February 19th, 2012

Archived; click post to view. Excerpt: Recently I received an email from a musicians that wishes to stay unnamed telling me that many people out there love his music but it just hasn’t spread too far. His basic question is how can his band reach more people on the web especially with regard to a new [...]

Continue reading about Question of the Day: How the hell do we reach more people?

René Pickhardt on January 25th, 2012

Archived; click post to view. Excerpt: Ok no secret here that I am a Google Fan. But listening to the Google Report of 2011 I am just amazed and speechless. Everything is growing: $10 bn revenue / quartal ==> more than $100 mio. / day!!! 90 Mio Google+ users over 60% of plus users engage [...]

Continue reading about Google 2011 Q4 Earnings

René Pickhardt on November 10th, 2011

Archived; click post to view. Excerpt: After building the In legend Youtube DVD I was able to convince my band mates that it is quite useful to use Youtube ads in order to reach new fans and promote our new videos. I have to say that I am not very experienced about youtube ad marketing [...]

Continue reading about you should use Youtube promoted videos for your music band

René Pickhardt on July 1st, 2011

Archived; click post to view. Excerpt: Finally Google made the big step to enter the social networking market. (Here my first thoughts and impressions on Google+. ) There were quite a lot of rumors about it and of course everyone saw it coming. In the actual discussions, there seems to be a lot of confusion [...]

Continue reading about Why Google Plus and social networking is so important to Google

Archived; click post to view. Excerpt: As everyone knows in my limited freetime I am currently doing two tings: I am reading Eli Parisers book about the filterbubble. I don’t want to review it until I am done which happens hopefully somewhen soon. But it has a connection to the other thing I am doing [...]

Continue reading about Stop Facebook – Filterbubble of facebook’s news stream & wall

René Pickhardt on April 25th, 2011

Archived; click post to view. Excerpt: So here we go with my first post about internet start ups. I am not sure yet weather I like their product. But the idea behind it is certainly very clever. What I like about the system is that this kind of advertising is impossible in an offline world. [...]

Continue reading about Retargeting: smart online marketing system by Criteo

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