René Pickhardt on July 23rd, 2014

Archived; click post to view. Excerpt: Long time I have been trying to educate people about social networks and marketing within social networking services. I thought I would not create an article about the topic in my blog again, but I just stumbled upon a really nice video summarizing a lot of my concerns from [...]

Continue reading about Why Facabook likes do not really matter

René Pickhardt on March 19th, 2013

Archived; click post to view. Excerpt: During the past two months I invested quite some of my spare free time to contribute to the organization of the open access event Rigor and Openness in 21st century science which will take place in the University of Oxford on April 11th and 12th. The Idea of the [...]

Continue reading about Organization of the Open Access event 2013 in Oxford.

René Pickhardt on September 20th, 2012

Archived; click post to view. Excerpt: Hey everyone, longtime no see! Well yeah the summer time usually means vaccation and traveling and so on. But I also have been busy creating some cool content and visiting some conference! So first of all together with my friend Leon Kastler I have established our new WeST Blog. [...]

Continue reading about Report of Socialcom2012 online in our new WeST blog

René Pickhardt on March 13th, 2012

The following info graphic for businesses was released by Chris Brogan and demonstrates quite well why musicians should get on Google Plus and how to use it. It is released under a creative commons licence Very good work!

Continue reading about Why Musicians should have a Bandpage on Google Plus!

René Pickhardt on February 19th, 2012

Archived; click post to view. Excerpt: Recently I received an email from a musicians that wishes to stay unnamed telling me that many people out there love his music but it just hasn’t spread too far. His basic question is how can his band reach more people on the web especially with regard to a new [...]

Continue reading about Question of the Day: How the hell do we reach more people?

René Pickhardt on January 25th, 2012

Archived; click post to view. Excerpt: Ok no secret here that I am a Google Fan. But listening to the Google Report of 2011 I am just amazed and speechless. Everything is growing: $10 bn revenue / quartal ==> more than $100 mio. / day!!! 90 Mio Google+ users over 60% of plus users engage [...]

Continue reading about Google 2011 Q4 Earnings

René Pickhardt on November 10th, 2011

Archived; click post to view. Excerpt: After building the In legend Youtube DVD I was able to convince my band mates that it is quite useful to use Youtube ads in order to reach new fans and promote our new videos. I have to say that I am not very experienced about youtube ad marketing [...]

Continue reading about you should use Youtube promoted videos for your music band

René Pickhardt on July 1st, 2011

Archived; click post to view. Excerpt: Finally Google made the big step to enter the social networking market. (Here my first thoughts and impressions on Google+. ) There were quite a lot of rumors about it and of course everyone saw it coming. In the actual discussions, there seems to be a lot of confusion [...]

Continue reading about Why Google Plus and social networking is so important to Google

René Pickhardt on June 22nd, 2011

Archived; click post to view. Excerpt: My new cellphone finally arrived today. Being a fan of Google products, I was excited to test Android and get a feeling for everything. I wasn’t sure whether I would really need a smartphone or whether it was rather a time wasting but cool toy. After a bit of [...]

Continue reading about First privacy impressions of my new android phone

René Pickhardt on June 9th, 2011

Archived; click post to view. Excerpt: Besides ecommerce one really big Internet business model obviously is the trade or monetarization of data. This Blogpost reminded to write an article about this topic. I think the author points out the most important facts! Services like Facebook / gmail / Youtube and so on are not free. Moneywise [...]

Continue reading about Google, Facebook & co. are not free!


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