René Pickhardt on March 13th, 2012

The following info graphic for businesses was released by Chris Brogan and demonstrates quite well why musicians should get on Google Plus and how to use it. It is released under a creative commons licence Very good work!

Continue reading about Why Musicians should have a Bandpage on Google Plus!

René Pickhardt on January 3rd, 2012

Archived; click post to view. Excerpt: In an earlier post I have explained the need for a Facebook streaming app that has to be enhanced with some features in order to create viral word of mouth effects. Together with Yann Leretaille and Robert Naumann we programmed the facebook API and developed such an app for [...]

Continue reading about Open Source Facebook music streaming App for free download!

René Pickhardt on November 10th, 2011

Archived; click post to view. Excerpt: After building the In legend Youtube DVD I was able to convince my band mates that it is quite useful to use Youtube ads in order to reach new fans and promote our new videos. I have to say that I am not very experienced about youtube ad marketing [...]

Continue reading about you should use Youtube promoted videos for your music band

René Pickhardt on October 28th, 2011

Archived; click post to view. Excerpt: Recently I was rather quiet in my blog. Currently I am writing my first research paper for SIGMOD which takes 90% of my resources. In my very limited time I had the chance to work on a very cool web project about which I want to share some insights [...]

Continue reading about First Youtube DVD online for Ballads n Bullets by In Legend

Archived; click post to view. Excerpt: In my German article on Facebook Marketing for Bands I mentioned that part of your good online marketing (not only on Facebook) is the communication with your fans. Especially answering fanmail and answering their questions is important. One comment on my article said that caring about all fans takes [...]

Continue reading about Questions and Answers for better CRM – The perfect Band website part 6

René Pickhardt on June 7th, 2011

Archived; click post to view. Excerpt: While writing my article on link baiting for musicians I realized that this topic is overdue. besides the fact that Facebook is highly overrated this is probably the most valueable piece of advice I wrote in my blog so far. Quick answer: “where to upload your music”: You upload [...]

Continue reading about Where to upload your music – The perfect Band website: part 5

René Pickhardt on May 25th, 2011

Archived; click post to view. Excerpt: Since I will hold a session at this years future music camp about search engine optimization of band websites and the importance of the homepage for a bands online marketing I was preparing everything and looking up some statistics. With my band In Legend we have been right away [...]

Continue reading about Facebook is overrated for bands and musicians

Archived; click post to view. Excerpt: After Eli’s talk on TED and my recent article about the filter bubble I decided to dig a little deeper into Facebook’s EdgeRank algorithm, which decides what Updates appear in your news feed. I found some more scientific background on how EdgeRank really works. Even though EdgeRank was first [...]

Continue reading about Facebook User Search: Ever wondered how Facebook is more social than others?

René Pickhardt on March 12th, 2011

Fans are the most valuable asset a musician has. Without fans there won’t be sales of an album or the possibility to hold concerts. Therefore a musician should always care about the interaction with his fans. In this post I will discuss some ways for you to interact with your fans.

Continue reading about How to take care of your fans – The perfect Band website: part 2

René Pickhardt on February 16th, 2011

In this article I explain how a music band in my opinion should react to all those illegal downloads on the Internet. First of all it is important to understand that no one will be able to change the people and make them stop downloading music on the Web and start buying records again. After Napster went down people found new ways of sharing music. So the question is not: “How to fight illegal downloads?” but rather “How to make the best out of them?”

Continue reading about Share your Music! but do it the right way!


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