Direct Marketing

René Pickhardt on January 3rd, 2012

Archived; click post to view. Excerpt: In an earlier post I have explained the need for a Facebook streaming app that has to be enhanced with some features in order to create viral word of mouth effects. Together with Yann Leretaille and Robert Naumann we programmed the facebook API and developed such an app for [...]

Continue reading about Open Source Facebook music streaming App for free download!

Archived; click post to view. Excerpt: In my German article on Facebook Marketing for Bands I mentioned that part of your good online marketing (not only on Facebook) is the communication with your fans. Especially answering fanmail and answering their questions is important. One comment on my article said that caring about all fans takes [...]

Continue reading about Questions and Answers for better CRM – The perfect Band website part 6

Archived; click post to view. Excerpt: In the last days, there was a lot of media coverage on the the antitrust investigation by the FTC against Google. In my opinion, this investigation is ridiculous. Let me explain why: The Facts From an FTC Point of view Google is the leading search engine on the net. [...]

Continue reading about My opinion on the antitrust investigation by Federal Trade Commission against Google

René Pickhardt on June 7th, 2011

Archived; click post to view. Excerpt: While writing my article on link baiting for musicians I realized that this topic is overdue. besides the fact that Facebook is highly overrated this is probably the most valueable piece of advice I wrote in my blog so far. Quick answer: “where to upload your music”: You upload [...]

Continue reading about Where to upload your music – The perfect Band website: part 5

Archived; click post to view. Excerpt: As everyone knows in my limited freetime I am currently doing two tings: I am reading Eli Parisers book about the filterbubble. I don’t want to review it until I am done which happens hopefully somewhen soon. But it has a connection to the other thing I am doing [...]

Continue reading about Stop Facebook – Filterbubble of facebook’s news stream & wall

René Pickhardt on May 25th, 2011

Archived; click post to view. Excerpt: Since I will hold a session at this years future music camp about search engine optimization of band websites and the importance of the homepage for a bands online marketing I was preparing everything and looking up some statistics. With my band In Legend we have been right away [...]

Continue reading about Facebook is overrated for bands and musicians

René Pickhardt on April 25th, 2011

Archived; click post to view. Excerpt: So here we go with my first post about internet start ups. I am not sure yet weather I like their product. But the idea behind it is certainly very clever. What I like about the system is that this kind of advertising is impossible in an offline world. [...]

Continue reading about Retargeting: smart online marketing system by Criteo

Archived; click post to view. Excerpt: You are a musician or you work for a modern record label. You realized that after myspace is kind of dead that you can reach your fans and new audience on Facebook. Congratulation! Of course you can quickly go to facebook, create a fanpage for your band, install some [...]

Continue reading about Facebook Streaming App – viral maketing (Word of mouth) for music bands

René Pickhardt on March 12th, 2011

Fans are the most valuable asset a musician has. Without fans there won’t be sales of an album or the possibility to hold concerts. Therefore a musician should always care about the interaction with his fans. In this post I will discuss some ways for you to interact with your fans.

Continue reading about How to take care of your fans – The perfect Band website: part 2


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