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René Pickhardt on July 23rd, 2014

Archived; click post to view. Excerpt: Long time I have been trying to educate people about social networks and marketing within social networking services. I thought I would not create an article about the topic in my blog again, but I just stumbled upon a really nice video summarizing a lot of my concerns from [...]

Continue reading about Why Facabook likes do not really matter

René Pickhardt on March 27th, 2012

Archived; click post to view. Excerpt: Over the last week we had our off campus meeting with a lot of communication training (very good and fruitful) as well as a special treatment for some PhD students called “massage your diss”. I was one of the lucky students who were able to discuss our research ideas [...]

Continue reading about PhD proposal on distributed graph data bases

Archived; click post to view. Excerpt: Filip Stilin is the frontman of House on Mars a promesing young croation band (check out their music on bandcamp). He loves music and online marketing so he read my blog and sent me and email with a couple of interesting observations and questions. I got his permission to [...]

Continue reading about Question by Filip Stilin (House on Mars): What do you think of Bandcamp?

René Pickhardt on January 3rd, 2012

Archived; click post to view. Excerpt: In an earlier post I have explained the need for a Facebook streaming app that has to be enhanced with some features in order to create viral word of mouth effects. Together with Yann Leretaille and Robert Naumann we programmed the facebook API and developed such an app for [...]

Continue reading about Open Source Facebook music streaming App for free download!

René Pickhardt on September 5th, 2011

Archived; click post to view. Excerpt: UPDATE: look at http://www.rene-pickhardt.de/graphity for a more scientific survey and evaluation of this data structure. Ok you guys did not hear much from me most recently. I was on vaccation and then on summer school and I worked on my first scientific poster and on a talk which will [...]

Continue reading about Data structure for Social news streams on Graph data bases

Archived; click post to view. Excerpt: In my German article on Facebook Marketing for Bands I mentioned that part of your good online marketing (not only on Facebook) is the communication with your fans. Especially answering fanmail and answering their questions is important. One comment on my article said that caring about all fans takes [...]

Continue reading about Questions and Answers for better CRM – The perfect Band website part 6

René Pickhardt on August 26th, 2011

Archived; click post to view. Excerpt: I just wanted to point out that I was writing some German articles about band marketing on Facebook for Germany’s biggest Blog on Facebook marketing called Allfacebook.de. Today the first article of my article series came online and I am very excited to see how everyone liked it! So [...]

Continue reading about Band marketing on Facebook

René Pickhardt on August 16th, 2011

Archived; click post to view. Excerpt: The discussions about the ethics of facebook are old and everyone knows my oppinion on their ethics. But now I discovered a youtube video shared by a Google Product Manager on Google plus that Facebook will filter out your invitations to Googleplus from your friends facebook news stream. It [...]

Continue reading about Propaganda, filtering and blocking by Facebook?

René Pickhardt on July 1st, 2011

Archived; click post to view. Excerpt: Finally Google made the big step to enter the social networking market. (Here my first thoughts and impressions on Google+. ) There were quite a lot of rumors about it and of course everyone saw it coming. In the actual discussions, there seems to be a lot of confusion [...]

Continue reading about Why Google Plus and social networking is so important to Google

René Pickhardt on July 1st, 2011

Archived; click post to view. Excerpt: Yesterday I was finally able to receive an invitation to Google+ (thanks to Lisa!). After seeing it from the inside, I am convinced that this is the killer application that will stop Facebook. Google+ feels totally comfortable. It also allows you to make your communication much more effective. When [...]

Continue reading about First Impressions of Google+ Usability Reminding of Apple

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