Music Industry

Archived; click post to view. Excerpt: During my trip in China I was visiting Beijing on two weekends and Maceau on another weekend. These trips have been mainly motivated to meet old friends. Especially the heads behind the biggest English resource of Chinese Rock music Rock in China who are Max-Leonhard von Schaper and the [...]

Continue reading about Experiences on semantifying a Mediawiki for the biggest recource about Chinese rock music: rockinchina .com

Archived; click post to view. Excerpt: I am at www2012 conference and after the keynote by Neelie Kroes there was a panel discussion with her, Tim Berners Lee and Gille Babinet. The discussion was about the question “Weather access to an open internet should be a human right?” Clearly knowing where I am standing on [...]

Continue reading about How Tim Berners Lee told me in front of thousand people: “Go geek and do it”

René Pickhardt on March 13th, 2012

The following info graphic for businesses was released by Chris Brogan and demonstrates quite well why musicians should get on Google Plus and how to use it. It is released under a creative commons licence http://creativecommons.org/licenses/by-nc-sa/2.0/ Very good work!

Continue reading about Why Musicians should have a Bandpage on Google Plus!

René Pickhardt on February 19th, 2012

Archived; click post to view. Excerpt: Recently I received an email from a musicians that wishes to stay unnamed telling me that many people out there love his music but it just hasn’t spread too far. His basic question is how can his band reach more people on the web especially with regard to a new [...]

Continue reading about Question of the Day: How the hell do we reach more people?

Archived; click post to view. Excerpt: UPDATE: (Feb. 8th. 2012) the originial love language video is now linked under the official look for love Video from DJ Sammy! Glad to see that and glad to see that protest on the web seems to be heared. Now I can finally completely enjoy DJ sammy’s work without [...]

Continue reading about Look for love video: Did DJ Sammy steel the video story from jubilees Love Language video? Watch both clips!

René Pickhardt on November 10th, 2011

Archived; click post to view. Excerpt: After building the In legend Youtube DVD I was able to convince my band mates that it is quite useful to use Youtube ads in order to reach new fans and promote our new videos. I have to say that I am not very experienced about youtube ad marketing [...]

Continue reading about you should use Youtube promoted videos for your music band

René Pickhardt on October 28th, 2011

Archived; click post to view. Excerpt: Recently I was rather quiet in my blog. Currently I am writing my first research paper for SIGMOD which takes 90% of my resources. In my very limited time I had the chance to work on a very cool web project about which I want to share some insights [...]

Continue reading about First Youtube DVD online for Ballads n Bullets by In Legend

Archived; click post to view. Excerpt: In my German article on Facebook Marketing for Bands I mentioned that part of your good online marketing (not only on Facebook) is the communication with your fans. Especially answering fanmail and answering their questions is important. One comment on my article said that caring about all fans takes [...]

Continue reading about Questions and Answers for better CRM – The perfect Band website part 6

René Pickhardt on August 26th, 2011

Archived; click post to view. Excerpt: I just wanted to point out that I was writing some German articles about band marketing on Facebook for Germany’s biggest Blog on Facebook marketing called Allfacebook.de. Today the first article of my article series came online and I am very excited to see how everyone liked it! So [...]

Continue reading about Band marketing on Facebook

Archived; click post to view. Excerpt: Several years ago I read an excelent article by Jim Westgren (a Sweedish SEO) on link baiting. He kind of opened my eyes what online marketing and search engine optimization is all about! It is not so much about getting backlinks with force on other sites or showing annoying [...]

Continue reading about Link baiting for Musicians Bands – The perfect band website: part 4

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