Music Industry

Archived; click post to view. Excerpt: There is a trend on the web that artists, start ups (and other people) try to do some crowd founding. I really like the concept. Ask your true supporters, fans, customers to realize the next big project which they will like. But sometimes I have the feeling that especially [...]

Continue reading about Is a music record only worth 40 Cent? About the dragging Crowd founding campaign for the new Mock Unit record

René Pickhardt on July 17th, 2013

Archived; click post to view. Excerpt: For the last 5 years I have been running metalcon an online social network for metal fans and metal bands. As written recently I have the the chance to rewrite the entire platform with a team of 6 programmers. This time we want to do it the correct why. [...]

Continue reading about Why would musicians use online social networking sites?

Archived; click post to view. Excerpt: During my trip in China I was visiting Beijing on two weekends and Maceau on another weekend. These trips have been mainly motivated to meet old friends. Especially the heads behind the biggest English resource of Chinese Rock music Rock in China who are Max-Leonhard von Schaper and the [...]

Continue reading about Experiences on semantifying a Mediawiki for the biggest recource about Chinese rock music: rockinchina .com

Archived; click post to view. Excerpt: I am at www2012 conference and after the keynote by Neelie Kroes there was a panel discussion with her, Tim Berners Lee and Gille Babinet. The discussion was about the question “Weather access to an open internet should be a human right?” Clearly knowing where I am standing on [...]

Continue reading about How Tim Berners Lee told me in front of thousand people: “Go geek and do it”

René Pickhardt on March 13th, 2012

The following info graphic for businesses was released by Chris Brogan and demonstrates quite well why musicians should get on Google Plus and how to use it. It is released under a creative commons licence http://creativecommons.org/licenses/by-nc-sa/2.0/ Very good work!

Continue reading about Why Musicians should have a Bandpage on Google Plus!

René Pickhardt on February 19th, 2012

Archived; click post to view. Excerpt: Recently I received an email from a musicians that wishes to stay unnamed telling me that many people out there love his music but it just hasn’t spread too far. His basic question is how can his band reach more people on the web especially with regard to a new [...]

Continue reading about Question of the Day: How the hell do we reach more people?

Archived; click post to view. Excerpt: UPDATE: (Feb. 8th. 2012) the originial love language video is now linked under the official look for love Video from DJ Sammy! Glad to see that and glad to see that protest on the web seems to be heared. Now I can finally completely enjoy DJ sammy’s work without [...]

Continue reading about Look for love video: Did DJ Sammy steel the video story from jubilees Love Language video? Watch both clips!

René Pickhardt on November 10th, 2011

Archived; click post to view. Excerpt: After building the In legend Youtube DVD I was able to convince my band mates that it is quite useful to use Youtube ads in order to reach new fans and promote our new videos. I have to say that I am not very experienced about youtube ad marketing [...]

Continue reading about you should use Youtube promoted videos for your music band

René Pickhardt on October 28th, 2011

Archived; click post to view. Excerpt: Recently I was rather quiet in my blog. Currently I am writing my first research paper for SIGMOD which takes 90% of my resources. In my very limited time I had the chance to work on a very cool web project about which I want to share some insights [...]

Continue reading about First Youtube DVD online for Ballads n Bullets by In Legend

Archived; click post to view. Excerpt: In my German article on Facebook Marketing for Bands I mentioned that part of your good online marketing (not only on Facebook) is the communication with your fans. Especially answering fanmail and answering their questions is important. One comment on my article said that caring about all fans takes [...]

Continue reading about Questions and Answers for better CRM – The perfect Band website part 6

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