Viral Marketing

René Pickhardt on September 24th, 2012

Archived; click post to view. Excerpt: This morning I received an email from Simon Turschner asking me to look at his new project Vensenya. I did and donated 150 Euro to the project because I think it is just great what Simon plans to do. I know Simon from a summer academie in Guidel 2008 [...]

Continue reading about Support Simon Turschner’s project Vensenya to help children in need

René Pickhardt on January 3rd, 2012

Archived; click post to view. Excerpt: In an earlier post I have explained the need for a Facebook streaming app that has to be enhanced with some features in order to create viral word of mouth effects. Together with Yann Leretaille and Robert Naumann we programmed the facebook API and developed such an app for [...]

Continue reading about Open Source Facebook music streaming App for free download!

René Pickhardt on November 10th, 2011

Archived; click post to view. Excerpt: After building the In legend Youtube DVD I was able to convince my band mates that it is quite useful to use Youtube ads in order to reach new fans and promote our new videos. I have to say that I am not very experienced about youtube ad marketing [...]

Continue reading about you should use Youtube promoted videos for your music band

René Pickhardt on October 28th, 2011

Archived; click post to view. Excerpt: Recently I was rather quiet in my blog. Currently I am writing my first research paper for SIGMOD which takes 90% of my resources. In my very limited time I had the chance to work on a very cool web project about which I want to share some insights [...]

Continue reading about First Youtube DVD online for Ballads n Bullets by In Legend

René Pickhardt on July 5th, 2011

Archived; click post to view. Excerpt: Hey everyone! Last week I sent out over 100 invitations to Google Plus. I know some of you are still waiting to be allowed to join. But for those who have seen G+ I would love to hear your oppinion on Google Plus. Do you think it will become [...]

Continue reading about Will Google plus be the Facebook Killer? What do you think?

Archived; click post to view. Excerpt: As everyone knows in my limited freetime I am currently doing two tings: I am reading Eli Parisers book about the filterbubble. I don’t want to review it until I am done which happens hopefully somewhen soon. But it has a connection to the other thing I am doing [...]

Continue reading about Stop Facebook – Filterbubble of facebook’s news stream & wall

Archived; click post to view. Excerpt: Several years ago I read an excelent article by Jim Westgren (a Sweedish SEO) on link baiting. He kind of opened my eyes what online marketing and search engine optimization is all about! It is not so much about getting backlinks with force on other sites or showing annoying [...]

Continue reading about Link baiting for Musicians Bands – The perfect band website: part 4

René Pickhardt on May 18th, 2011

Archived; click post to view. Excerpt: Of course your band’s website is not youtube! So you might ask what youtube has to do with my series about the perfect band website. If you are a musician and you want to survive on the Internet you have to have a music video running on youtube. As [...]

Continue reading about Youtube Music video – The perfect Band website: part 3

René Pickhardt on May 18th, 2011

Archived; click post to view. Excerpt: Ok this article is overdue! Open source is the way to go. I could now give an almost infinitly long list of reasons and examples where and why open source is winning. But instead I want to give you just an experience from my last two weeks. Before I [...]

Continue reading about Why open source wins

Archived; click post to view. Excerpt: You are a musician or you work for a modern record label. You realized that after myspace is kind of dead that you can reach your fans and new audience on Facebook. Congratulation! Of course you can quickly go to facebook, create a fanpage for your band, install some [...]

Continue reading about Facebook Streaming App – viral maketing (Word of mouth) for music bands


Subscribe to my newsletter

You don't like mail?