googleplus – Data Science, Data Analytics and Machine Learning Consulting in Koblenz Germany https://www.rene-pickhardt.de Extract knowledge from your data and be ahead of your competition Tue, 17 Jul 2018 12:12:43 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 Why Musicians should have a Bandpage on Google Plus! https://www.rene-pickhardt.de/why-musicians-should-have-a-bandpage-on-google-plus/ https://www.rene-pickhardt.de/why-musicians-should-have-a-bandpage-on-google-plus/#respond Tue, 13 Mar 2012 10:37:16 +0000 http://www.rene-pickhardt.de/?p=1200 The following info graphic for businesses was released by Chris Brogan and demonstrates quite well why musicians should get on Google Plus and how to use it. It is released under a creative commons licence http://creativecommons.org/licenses/by-nc-sa/2.0/
Very good work!

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Related-work.net – Product Requirement Document released! https://www.rene-pickhardt.de/related-work-net-product-requirement-document-released/ https://www.rene-pickhardt.de/related-work-net-product-requirement-document-released/#comments Mon, 12 Mar 2012 10:26:50 +0000 http://www.rene-pickhardt.de/?p=1176 Recently I visited my friend Heinrich Hartmann in Oxford. We talked about various issues how research is done in these days and how the web could theoretically help to spread information faster and more efficiently connect people interested in the same paper / topics.
The idea of http://www.related-work.net was born. A scientific platform which is open source and open data and tries to solve those problems.
But we did not want to reinvent the wheel. So we did some research on existing online solutions and also asked people from various disciplines to name their problems. Find below our product requirement document! If you like our approach you can contact us or contribute on the source code find some starting documentation!
So the plan is to fork an open source question answer system and enrich it with the features fulfilling the needs of scientists and some social aspects (hopefully using neo4j as a supporting data base technology) which will eventually help to rank related work of a paper.
Feel free to provide us with feedback and wishes and join our effort!

Beginning of our Product Requirement Document

We propose to create a new website for the scientific community which brings together people which are reading the same paper. The basic idea is to mix the functionality of a Q&A platform (like MathOverflow) with a paper database (like arXiv). We follow a strict openness principal by making available the source code and the data we collect.
We start with an analysis how the internet is currently used in different fields and explain the shortcomings. The actual product description can be found under the section “Basic idea”. At the end we present an overview over the websites which follow a similar approach.
This document – as well as the whole project – is work in progress. We are happy about any kind of comments or other contributions.

The distribution of scientific knowledge

Every scientist hast to stay up to date with the developments in his area of research. The basic sources for finding new information are:

  • Conferences
  • Research Seminars
  • Journals
  • Preprint-servers (arXiv)
  • Review Databases (MathSciNet, Zentralblatt, …)
  • Q&A Sites (MathOverflow, StackOverflow, …)
  • Blogs
  • Social Networks (Twitter, Google+)
  • Bibliograhpic Databases (Mendeley, nNode, Medline, etc. )

Every community has found its very own way of how to use this tools.

Mathematics by Heinrich Hartmann – Oxford:

To stay up to date with recent developments I check arxiv.org on a daily basis (RSS feed) participate in mathoverflow.net and search for papers over Google Scholar or MathSciNet. Occasionally interesting work is shared by people in my Google+ circles. In general the speed of pure mathematics is very slow. New research often builds upon work which has been out for a few years. To stay reasonably up to date it is enough to go to conferences every 3-5 months.
I read many papers on myself because I am the only one at the department who does research on that particular topic. We have a reading class where we read papers/lecture notes which are relevant for more people. Usually they are concerned with introductions to certain kinds of theory. We have weekly seminars where people talk about their recently published work. There are some very active blogs by famous mathematicians, but in my area blogs play virtually no role.

Computer Science by René Pickhardt – Uni Koblenz

In Computer Science topics are evolving but also changing very quickly. It is always important to have both an overview of upcoming technologies (which you get from tech blogs) as well as access to current research trends.
Since the speed in computer science is so fast and the review process in Journals often takes much time our main source of information and papers are conferences and twitter.

  • Usually conference papers are distributed digitally to participants. If one is interested in those papers google queries like “conference name year papers” are frequently used. Sites like http://www.sciweavers.org/ host and aggregate preprints of papers and organize them by conference.
  • The general method to follow a conference that one is not attending is to follow the hashtag of the conference on Twitter. In general Twitter is the most used tool to share distribute and find information not only for papers but also for the above mentioned news about upcoming technologies.

Another rich source for computer scientists is, of course, the related work of papers and google scholar. Especially useful is the method of finding a very influential paper with more than 1000 citations and find newer papers that quote this paper containing a certain keyword which is one of the features of google scholar.
The main problem in computer science is not to find a rare paper or idea but rather to filter the huge amount of publications and also bad publications and also keep track of trends. In this way a system that ranks and summarize papers (not only by abstract and citation counts) would help me a lot to select what related work of a paper I should read!

Psychology by Elisa Scheller – Uni Freiburg

As a psychologist/neuroscientist, I receive recommendations for scientific papers via google scholar alerts or science direct alerts (http://www.sciencedirect.com/); I receive alerts regarding keywords or regarding entire journal issues. When I search for a certain publication, I use pubmed.org or scholar.google.com. This can sometimes be kind of annoying, as I receive multiple alerts from different sources; but I guess it is the best way to stay up to date regarding recent developments. This is especially important in my field, as we feel a big amount of “publication pressure”; I work on a method which is considered as “quite fancy” at the moment, so I also use the alerts to make sure nobody has published “my” experiment yet.
Sometimes a facebook friend recommends a certain publication or a colleague points me to it. Most of the time, I read articles on my own, as I am the only person working on this specific topic at my institution. Additionally, we have a weekly journal club where everyone in turn presents work which is related to our focus of research, e.g. a certain part of the human brain. There is also a weekly seminar dedicated to presentations about ongoing projects.
Blogs (e.g. mindhacks.com, http://neuroskeptic.blogspot.com/) can be a source to get an overview about recent developments, but I have to admit I use them mainly for work-related entertainment.
All in all, it is easy to stay up to date using alerts from different platforms;  the annoying part of it is the flood of emails you receive and that you are quite often alerted to articles that don’t fit your interests (no matter how exact you try to specify your keywords).

Biomedical Research by Johanna Goldmann – MIT

In the biological sciences, in research at the bench – communication is one of the most fundamental tools a scientist can have. Communication with other scientist may open up the possibilities of new collaborations, can lead to a completely new view point of a known question, the integration and expansion of methods as well as allowing a scientist to have a good understanding of what is known, what is not known and what other people have – both successfully and unsuccessfully – tried to investigate.
Yet communication is something that is currently very much lacking in academic science – lacking to the extent that most scientist will agree hinders the progress of research. Nonetheless the lack of communication and the issues it brings with it is something that most scientists will have accepted as a necessary evil – not knowing how to possibly change it.
Progress is only reported in peer-reviewed journals – many which are greatly affected not only but what is currently “sexy” in research but also by politics and connections and the “publish or perish” pressure. Due to the amount of this pressure in publishing in journals and the amount of weight the list of your publications will have upon any young scientists chances of success, scientist tend also to be very reluctant in sharing any information pre-publication.
Furthermore one of the major issues is that currently there really is no way of publishing or communicating either negative results or minor findings, which causes may questions or methods to be repeatedly investigated as well as a loss of information.
Given how much social networks and the internet has changed communication as well as the access to information over the past years – there is a need for this change to affect research and communication in the life science and transform the way we think not only about solving and approaching research questions we gather but the information and insights we gain as a whole.

Philosophy by Sascha Benjamin Fink – Uni Osnabrück

The most important source of information for philosophers is http://philpapers.org/. You can follow trends going on in your field of interest. Philpapers has a list of almost all papers together with their abstracts, keywords and categories as well as a link to the publisher. Additional information about similar papers is displayed.
Every category of papers is managed by some editor. For each category it is possible to subscribe to a newsletter. In this way once per month I will be informed about current publications in journals related to my topic of interest. Every User is able to create an account and manage his literature and the papers of his he is interested in.
Other research and information exchange methods among philosophers consist of mailing lists, reading clubs and Blogs. Have a look at David Chalmers blog list. Blogs are also becoming more and more important. Unfortunately they are usually on general topics and discussing developments of the community (e.g. Leiter’s Blog, Chalmers’ Blog and Schwitzgebel’s Blog).
But all together I still think that for me a centralized service like Philpapers is my favourite tool because it aggregates most information. If I don’t hear about it on Philpapers usually it is not that important. I think among Philosophers this platform – though incomplete – seems to be the standard for the next couple of years.

Problems

As a scientist it is crucial to be informed about the current developments in the research area. Abstracting from the reports above we divide the tasks roughly into the following stages.

1. Finding and filtering new publications:

  • What is happening right now? What are the current hot topics my area? What are current trends? (→ Check arXiv/Twitter)
  • Did a friend of mine write something? Did a “big shot” write something?
    (→ Check meta information: title, authors)
  • Are my colleagues excited about a new development? (→ Talk to them.)

2. Getting more information about a given paper:

  • What is actually done in a given paper? Is it relevant for me? Is it really new? Is it a breakthrough? (→ Read abstracts. Find a good readable summary/review.)
  • Judge the quality of a paper: Is it correct? Is it well written?
    ( → Where is it published, if at all? Skim through content.)

Finally there is a fundamental decision: Shall I read the whole paper, or not? which leads us to the next task.

3. Understanding a paper: Understanding a paper in depth can be a very time consuming and tedious process. The presentation is often very short and much knowledge is assumed from the reader. The notation choices can be bad, so that even the statements are hard to understand. In effect the paper is easily readable only for a very small circle of specialist in the area. If one is not in the lucky situation to belong to that circle, one usually applies the following strategies:

  1. Lookup references. This forces you to process a whole tree of older papers which might be hard to read, and hard to get hold of. Sometimes it is worthwhile to consult a textbook to polish up fundamentals.
  2. Finding additional resources. Is there a review? Is there a related video lecture or slides explaining the material in more detail? Is the author going to a conference in the near future, or even giving a seminar in the area?
  3. Join forces. Find people thinking about the same paper: Has somebody at my department already read the paper, so that I can ask some questions? Is there enough interest to make a reading group, or more formally, run a seminar about that paper.
  4. Contact the author. This a last resort. If you have struggled with understanding the paper for a very long time and really need/want to get it, you might eventually write an email to the author – who might respond, or not. Sometimes even errors are found! – and not published! An indeed, there is no easy way to publish “errata” anywhere on the net.

In mathematics most papers are not getting read though the end. One uses strategies 1 & 2 till one gets stuck and moves on to something more exciting. The chances of survival are much better with strategy 3 where one is committed putting a lot of effort in it over weeks.

4. Finding related work. Where to go from there? Is the paper superseded by a more recent development? Which are the relevant papers which the author builds upon? What are the historic influences? What are the founding ideas of the subject? Finding related work is very time consuming. It is easy to overlook things given that the references are often vast, and sometimes hard to get hold of. Getting information over citations requires often access to commercial databases.

Basic idea:

All researchers around the world are faced with the same problems and come up with their individual solutions. There are great synergies in bringing these people together with an online platform! Most of the addressed problems are solved with a paper centric service which allows you to…

  • …get to know other readers of the paper.
  • …exchange with the other readers: ask questions, write comments, reviews.
  • …share the gained insights with the community.
  • …ask questions about the paper.
  • …discuss the paper.
  • …review the paper.

We want to do that with a new mixture of a traditional Q&A system like StackExchange or MathOverflow with a paper database and social features. The key features of this system are as follows:

Openness: We follow a strict openness principle. The software will be developed in open source. All data generated on this site will be under a creative commons license (like Wikipedia) and will be made available to the community in form of database dumps or an API (open data).

We use two different types of content sites in our system: Papers and Discussions.

Paper sites. A paper site is dedicated to a single publication. And has the following features:

  1. Paper meta information
    – show title, author, abstract, journal, tags
    – leave a comment
    – write a review (with wiki option)
    – vote up/down
  2. Paper resources
    – show pdfs, slides, notes, video lectures, etc.
    – add a resource
  3. Related Work
    – show the reference-tree and citations in an intelligent way.
  4. Discussions:
    – show related discussions
    – start a new discussion
  5. Social features
    – bookmark
    – share on G+, twitter

The point “Related Work” deserves some further explanation. The citation graph offers a great deal more information than just a list of references. Together with the user generated content like votes and the individual paper bookmarks and social graph one has a very interesting data set which can be harvested. We want this point at least view with respect to: Popularity/Topics/Read by Friends. Later on one could add more sophisticated, even graphical views on this graph.


Discussion sites.
A discussion looks more like a traditional QA-question, with the difference, that each discussion may have related (many) papers. A discussion site contains:

  1. Discussion meta information (title, author, body)
  2. Discussion content
  3. Related papers
  4. Voting
  5. Follow/Bookmark

Besides the content sides we want to provide the following features:

News Stream. This is the start page of our website. It will be generated from the network consisting of friends, papers and authors. There should be several modes like:

  • hot: heavily discussed papers/discussions
  • new papers: list new publications (filtered by tag, like arXiv feed)
  • social: What did your friends do lately
  • default: intelligent mix of recent activity that is relevant to the logged in user


Moreover, filter by tag should be always available.

Search bar:

  • Searches contents of the site, but should also find papers on freely available databases (e.g. arXiv). Adding a paper should be very seamless process from there.
  • Search result ranking uses vote and view information.
  • Personalized search information. (Physicists usually do not want sociology results.)
  • Auto completion on paper titles, author, discussions.

Social: (hard to implement, maybe for second version!)

  • Easily refer to users by @-syntax familiar from Twitter/Google+
  • Maintain a friendship / trust graph
  • Friendship recommendations
  • Find friends from Google+ on the site

Benefits

Our proposed websites improves the above mentioned problems in the following ways.
1. Finding and filtering new publications:This step can be improved with even very little  community effort:

  • Tell other people, that you are interested in the paper. Vote it up or leave a comment if you are very excited about it.
  • Point out a paper to a colleague.

2. Getting more information about a given paper:

  • Write a summary or review about a paper you have read or skimmed through. Maybe the introduction is hard to read or some results are not clearly stated.
  • Can you recommend reading this paper? Vote it up!
  • Ask a colleague for his opinion on the paper. Maybe he can write a summary?

Many reviews of new papers are already written. E.g. MathSciNet and Zentralblatt maintain a large database of Reviews which are provided by the community and are not freely available. Many authors would be much more happy to write them to an open system!
3. Understanding a paper:Here are the mayor synergies which we want to address with our project.

  • Ask a question: Why is the author using this experimental method? How does Lemma 3.4 work? Why do I need this assumption? What is the intiution behind the “virtual truncation”? What implications does this work have?
  • Start a discussion: (might involve more than one paper.) What is the difference of these two papers? Is there a reference explaining this more clearly? What should I read in advance to understand the theory?
  • Add resources. Tell the community about related videos, notes, books etc. which are available on other sites.
  • Share your notes. If you have discussed a paper in a reading class or seminar. Collect your notes or opinions and make them available for the community.
  • Restate interesting statements. Tell the community when you have found a helpful result which is buried inside the paper. In that way Google may find it!

4. Finding related work. Having a well structured and easily navigable view on related papers simplifies the search a lot. The filtering benefits from the content generated by the users (votes) and individual information, like friends who have written/bookmarked a paper.

Similar Sites on the Web

There are several discussions in QA forum which are discussing precisely this problem:

We found three sites on the internet which follow a similar approach which we examined more carefully.
1. There is a social network which has most of our features implemented:

researchgate.net
“Connect with researchers, make your work visible, and stay current.”

The Economist has dedicated an article to them. It is essentially a facebook clone, with special features for scientist.

  • Large, fast growing community. 1.4m +50.000/m. Mainly Biology and Medicine.
    (As Daniel Mietchen points out, the size might be misleading due to institutional accounts)
  • Very professional Look and Feel. Company from Berlin, Germany, funded by VC. (48 People involved, 10 Jobs advertised)
  • Huge Feature set:
    • Profile site, Connect to friends
    • News Feed
    • Publication Database, Conference Finder, Jobmarket
    • Every Paper its own page: with
      • Voting up/down
      • Comments
      • Metadata (Title, Author, Abstract, Preveiw)
      • Social Media (Share, Bookmark, Follow author)
    • Organize Workgroups/Reading Classes.

Differences to our approach:

  • Closed Data / Closed Source
  • Very complex site which solves a lot of purposes
  • Only very basic features on paper site: vote/comment.
  • QA system is not linked well to paper database
  • No MathML
  • Mainly populated by undergraduates

2. Another website which comes reasonably close is:

http://www.sciweavers.org/

“an academic network that aggregates links to research paper preprints
then categorizes them into proceedings.”

  • Includes a large collection of online tools for various purposes
  • Have a big library of papers/software/datasets/conferences for computer science.
    Paper sites have:
    • Meta information and preview
    • Vote functionality and view statistics, tags
    • Comments
    • Related work
    • Bookmarking
    • Author information
  • User profiles (no friendships)


Differences to our approach:

  • Focus on computer science community
  • Comment and Discussions are well hidden on paper sites
  • No News stream
  • Very spacious design

 
3. Another very similar site is:

journalfire.com – beta
“Share what your read – connect to colleagues – create journal clubs.”

It has the following features:

  • Comment on Papers. Activity feed (?). Follow articles.
  • Host Journal Clubs. Create Events related to papers.
  • Powerful search box fetching papers from Arxiv and Pubmed (slow)
  • Social features on site: User profiles, friend finder (no fb/g+ integration yet)
  • News feed – from subscribed papers and friends
  • Easy paper import via Bookmarklet
  • Good usability!! (but slow loading times)
  • Private reading clubs cost money!

They are very skilled: Maintained by 3 PhD students/postdocs from Caltec and MIT.

Differences to our approach:

  • Closed Data, Closed Source
  • Also this site misses (currently) misses out ranking features
  • Very Closed model – Signup required
  • Weak Crowd sourcing: Cannot add Meta information

The site is still at its very beginning with little users. The project started in 2010 and did not gain much momentum since.

The other sites are roughly classified in the following categories:
1. Single people who are following a very similar idea:

  • annotatr.appspot.com. Combines a metadata-base with the disqus plugin. You can comment but not rate. Good usability. Nice CSS. Good search function. No MathML. No related article suggestion. Maintained by two academics in private time. Hosted on Google Apps. Closed Source – Closed Data.
  • r-Forum – a resource where mathematicians can collect record reviews, corrections of a resource (e.g. paper, talk, …). A simple Vanilla-Forum/Wiki with almost no content used by maybe 12 people in US. No automated Data import. No rating system.
  • http://math-arch.org/ – Post comments to math papers. very bad usability – get even errors. Maintained by a group of russian programmers LogicSun. Closed Source – Closed Data.

Analysis: Although the principal idea to connect people reading papers is there. The implementation is very bad in terms of usability and even basic programming. Also the voting features are missed out.

2. (Semi) Professional sites.

  • Public Libary of Science very professional, huge paper data base for mainly biology, medicine. Features full text papers, lots of interesting meta information including references. Has comment features (not very visible) and news stream on the start page.
    No QA features (+1, Ask question) on the site. Only published articles are on the site.
  • Mendeley.com – Huge Bibliographic database with bookmarking and social features. You can organize reading groups in there, with comments and notes shared among the participants. Features a news stream with papers by friends. Nice import. Impressive fulltext data and Reference features.
    No QA features for paper. No comments for paper. Requires Signup to do anything useful.
  • papercritic.com – Open review database. Connected to Mendely bibliographic libary. You can post reviews. No rating. No comments. Not open: Mendely is commercial.
  • webofknowledge.com. Commercial academic citation index.
  • zotero.org – features programm that runs inside a browser. “easy-to-use tool to help you collect, organize, cite, and share your research sources”

Analysis: The goal of all these tools is to simplify the reference management, by providing metadata like references, citations, abstracts, author profiles. Commenting features on the paper site are not there or not promoted.
3. Vaguely related sites which solve different problems:

  • citeulike.org – Social bookmarking for papers. Closed Source – Open Data.
  • http://www.scholarpedia.org. A peer reviewed open access encyclopedia.
  • Philica.com Online Journal which publishes articles from any field along with its reviews.
  • MathSciNet/Zentralblatt – Review database for math community. Closed Source – Commercial.
  • http://f1000research.com/ – Online Journal with a public, post publish review process. “Open Science – Open Data – Open Review”
  • http://altmetrics.org/manifesto/ as an emerging trend from the web-science trust community. Their goal is to revolutionize the review process and create better filters for scientific publications making use of link structures and public discussions. (Might be interesting for us).
  • http://meta.wikimedia.org/wiki/WikiScholar – one of several ideas under discussion at Wikimedia as to a central repository for references (that are cited on Wikipedias and other Wikimedia projects)

Upshot of all this:

There is not a single site featuring good Q&A features for papers.

If you like our approach you can contact us or contribute on the source code find some starting documentation!
So the plan is to fork an open source question answer system and enrich it with the features fulfilling the needs of scientists and some social aspects which will eventually help to rank related work of a paper.
Feel free to provide us with feedback and wishes and join our effort!

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President Obama on Google+ talking to people https://www.rene-pickhardt.de/president-obama-on-google-talking-to-people/ https://www.rene-pickhardt.de/president-obama-on-google-talking-to-people/#respond Thu, 16 Feb 2012 07:03:14 +0000 http://www.rene-pickhardt.de/?p=1127 Not really news since it has happened like 20 days ago but here is a nice youtube summary of President Obamas public Hangout with the American folk.

Kind of amazing that he actually did this. I am really looking forward to the time where these kind of events are not amazing anymore but rather standard like they should be. It is also interesting to see what technology he chose. Well I guess it was not for Google Plus’ publicity but rather for the brand recognition of Youtube. Anyway I didn’t see Facebook around there. Also I think questions like this should not be decided by how a president behaves it still is interesting to see how Obama chose Google over Facebook in these days…

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Google 2011 Q4 Earnings https://www.rene-pickhardt.de/google-2011-q4-earnings/ https://www.rene-pickhardt.de/google-2011-q4-earnings/#respond Wed, 25 Jan 2012 19:04:30 +0000 http://www.rene-pickhardt.de/?p=1045 Ok no secret here that I am a Google Fan. But listening to the Google Report of 2011 I am just amazed and speechless.
Everything is growing:

  • $10 bn revenue / quartal ==> more than $100 mio. / day!!!
  • 90 Mio Google+ users
  • over 60% of plus users engage daily with it and over 80% weekly!
  • 350 Mio active Gmail users
  • Youtube makes $5 bn revenue
  • 700’000 android devices installed daily
  • 250 Mio. Android devices in total!
  • 11 bn downloads from the android market
  • chrome is growing (sadly no numbers) But in an interesting (on its own) blog post of reddit you can see 42% of reddit users use chrome (which might not be representative)
  • Google apps has 5000 new businesses signing up per day (among them: harvard, berkley, states (like wyoming), and a major bank bbva >100’000 employees) ,…)
  • 1 mio. Google+ pages have been created by brands (it is mentioned that there exists a sales team (I knew it all the time (-: )

Larry points out again:
Like I always said: “Emerging highest quality products can generate huge new businesses for Google on the long term. Just like search. And we have a ton of experience monetizing those products over time!”
But have a look for yourself and listen to the annual report!

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Propaganda, filtering and blocking by Facebook? https://www.rene-pickhardt.de/propaganda-filtering-and-blocking-by-facebook/ https://www.rene-pickhardt.de/propaganda-filtering-and-blocking-by-facebook/#respond Tue, 16 Aug 2011 17:33:22 +0000 http://www.rene-pickhardt.de/?p=700 The discussions about the ethics of facebook are old and everyone knows my oppinion on their ethics. But now I discovered a youtube video shared by a Google Product Manager on Google plus that Facebook will filter out your invitations to Googleplus from your friends facebook news stream.
It is not new that facebook is filtering news in your friends news stream but now they seem to filter information and content they don’t like and they don’t want to reach you!
In my oppinion this is very close to propaganda and our freedom! Of course there is a competition on social networking and facebook is affraid of google. But this kind of bloking and filtering of content is in my oppinion unacceptable!
have a look at the video for yourself!

This is not about competition anymore this is about ethics! Ask yourself: “Do you really want to use a social network and give so much power to a company that blocks your friends from telling you something?”

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Will Google plus be the Facebook Killer? What do you think? https://www.rene-pickhardt.de/will-google-plus-be-the-facebook-killer-what-do-you-think/ https://www.rene-pickhardt.de/will-google-plus-be-the-facebook-killer-what-do-you-think/#comments Tue, 05 Jul 2011 13:45:05 +0000 http://www.rene-pickhardt.de/?p=648 Hey everyone! Last week I sent out over 100 invitations to Google Plus. I know some of you are still waiting to be allowed to join. But for those who have seen G+ I would love to hear your oppinion on Google Plus.
Do you think it will become a serious major social networking site? Can it even push Facebook away?
My first impressions were quite nice. I still think the potential is huge but I also discover the first problems especially that the site and the android app are still very buggy (in the meaning of usability) and also it seems hard for some people to understand the concept behind the circles.
So please use my comment function and tell me what you think. I am planning to write a more complete review on Google Plus within this month and I would love to include some of your thoughts!
Oh and don’t forget to invite your friends to Google plus. Find my instructions here

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Why Google Plus and social networking is so important to Google https://www.rene-pickhardt.de/why-google-plus-and-social-networking-is-so-important-to-google/ https://www.rene-pickhardt.de/why-google-plus-and-social-networking-is-so-important-to-google/#respond Fri, 01 Jul 2011 19:44:32 +0000 http://www.rene-pickhardt.de/?p=614 Finally Google made the big step to enter the social networking market. (Here my first thoughts and impressions on Google+. ) There were quite a lot of rumors about it and of course everyone saw it coming. In the actual discussions, there seems to be a lot of confusion about why social networking is actually so important to Google. Most people seem to believe that the reason is advertising. So far I agree with them. But most people also think that advertising on the web will at some point become less important than advertising in social networks. This is where I don’t agree. Of course, if Google would stay out of social networking, they will most likely lose some share in the ad market. However, losing market share in a growing market does not necessarily correspond to a loss in revenue.
In my opinion, the real thread to Google is that Facebook will soon be able to attack the success story of AdSense / Adwords, delivering not only ads to the rest of the web but delivering high quality / highly personalized ads. This would not only attack Google’s market share but pose a serious thread to the revenues of Google.
In his article on All things digital, Ben Elowitz states that the time spent on social networking sites is growing where the time spent on the rest of the web is declining a little. Have a look at the graphic he created:

He also says that, nowadays, for every minute on Facebook, people spend eight minutes on the web. If the trend on this graphic continues, people might soon spend as much time on the web as on Facebook.
In many articles you can read that this is an attack to Google’s market share in the advertising space. But if you look carefully on the graph, the time spend on the web is not really dropping. The time spend on social networking sites is just exploding. Furthermore, there is still much more time spent on the web. From this perspective, there is no danger to the revenue Google creates from advertising. But that is exactly the thread to Google.

Advertising on the rest of the web is still much more profitable than advertising on social networks.

If Facebook continues to attract advertisers, they could easily create an ad program that is similar to Google Adsense. Many Facebook-users provide the network with detailed information about their interests. Thus, Facebook will be able to deliver highly personalized advertising to any user on any website. They don’t even have to care about the websites content. Even if the user would not have a Facebook-account, Facebook could still be able to predict the topics of interest for users of a website and again deliver highly personalized ads that do not necessarily have to correspond to the content of the website. I strongly believe that this is the real thread coming from Facebook to Google and this is what Google is afraid of!
What is your oppinion? Why do you think Google had to enter the social networking market?

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First Impressions of Google+ Usability Reminding of Apple https://www.rene-pickhardt.de/first-impressions-of-google-usability-reminding-of-apple/ https://www.rene-pickhardt.de/first-impressions-of-google-usability-reminding-of-apple/#comments Fri, 01 Jul 2011 07:49:56 +0000 http://www.rene-pickhardt.de/?p=632 Yesterday I was finally able to receive an invitation to Google+ (thanks to Lisa!). After seeing it from the inside, I am convinced that this is the killer application that will stop Facebook. Google+ feels totally comfortable. It also allows you to make your communication much more effective.
When you login to Google+, Google already knows many of your friends (especially if you are a Gmail user). Like other social networking sites, the most central thing to Google+ is your social news stream. The difference to Facebook is that you can group your friends to different circles and now see the streams of those circles. You can also post updates only to certain circles. This is great because it makes communication much more private and efficient.

No Friendship Requests Necessary

There are no friendship requests in Google+. You just add people by email adress to circles. They will get a notification but if they don’t add you to one of their circles, they will not “follow” you. So the system is much like Twitter, where you decide who you are interested in and who not. This will probably prevent a lot of spam and take away all those nasty marketing opportunities to companies. I considered to be active on Google+ with my band but for what reason? Even if fans add a band to one of their circles it will probably not be the circle with their best friends that they will pay most attention to. But maybe we give it a try anyway!

No API Implemented Yet

What I am missing in Google+ right now is the opportunity to access this site via a strong API. I am sure that this will change once the site is successful.According to Rafe Needleman’s cnet Article the developer API will come once Google Plus is more mature.

The features and functions of Google+ will likely change substantially in short order. More functions will be definitely be added to the service, as well as increased integration with other Google apps. Giving developers access now might be premature, as some might built products that end up duplicating features that Google itself is just about to layer into the publicly available service.

Many Privacy Settings:

What other company but Google could know better about users’ privacy concerns. The network is centralized and not distributed. This of course is a huge privacy issue but one that most users don’t understand. For the average user who just wants to save his privacy in his social circle or extended social circle, Google+ is really great.

Great Usability Reminding of Apple:

The UI of Google Plus really is a strong thing. It just feels very good to use it. According to techcrunch especially the UIof circles goes back to no one less than Andy Hetzfeld one of the key designers of the first  Macintosh software.

Hetzfeld, who has been working at Google since 2005, is indeed the one we can thank for the better-looking interface on Google+, as he’s the design lead on the project. You’ll likely recognize his name from his time spent at Apple (1979 – 1984) where he was a key designer for the original Macintosh software team.

Response to Critique on other sites:

I read some blogs and articles saying that Google plus will not be able to compete with Facebook, that it is to late to enter the market and so on… Well, I would say that Google already has many advantages

  • a huge user base
  • fans
  • a similar yet superior social networking product
  • together with other google products they have a complete product
  • android to push their social network to the mobile market
  • a lot of experience on how to do things viral

I would also guess that the similarity to Facebook is intended. Great usability comes from consistency in design. It doesn’t take much time to learn from using Facebook to Google+. Some new things like circles have excellent usability and due to the similarity to the Facebook UI, the rest feels just easy to use. So this is not stealing or a lack of creativity. It is just the amount of perfection that you expect from a company like Google!
So join me and start inviting your friends to Google Plus. Here is how it works.

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