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+49 (0)176 5762 3618
Koblenz, Germany
r.pickhardt@gmail.com

Data Science, Data Analytics and Machine Learning Consulting in Koblenz Germany

Extract knowledge from your data and be ahead of your competition

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Home >Online music marketing

Category: Online music marketing

The Internet has changed the value chain of the music industry. Unfortunately the opinion leaders within this industry (record labels) got hurt the most by this change and should become more and more obsolete. That is probaby why they are still ignoring the real possibilites of online music marketing and thereby hurting the artists. This creates increased need to educate artists about online music marketing.

July 23, 2014July 23, 2014/ Rene

Why Facabook likes do not really matter

Long time I have been trying to educate people about social networks and marketing within social networking services. I thought I would not create an article about the topic in my blog again, but I just stumbled upon a really nice video summarizing a lot of my concerns from a different angle. So here you …

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February 11, 2014February 11, 2014/ Rene

Is a music record only worth 40 Cent? About the dragging Crowd founding campaign for the new Mock Unit record

There is a trend on the web that artists, start ups (and other people) try to do some crowd founding. I really like the concept. Ask your true supporters, fans, customers to realize the next big project which they will like. But sometimes I have the feeling that especially in music crowd founding might not …

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July 17, 2013July 17, 2013/ Rene

Why would musicians use online social networking sites?

For the last 5 years I have been running metalcon an online social network for metal fans and metal bands. As written recently I have the the chance to rewrite the entire platform with a team of 6 programmers. This time we want to do it the correct why. Instead of Thinking of features right …

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May 15, 2012May 15, 2012/ Rene

Stealing music is bullcrap and not acceptable!

After a series of successes of the German pirate party in elections there came up a big discussion on the German web about copyright in the publishing industry. see for example: we are the creators we are the citizens and I am the bad girl even new collecting companies (as competitor to GEMA) are about …

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March 13, 2012March 13, 2012/ Rene

Why Musicians should have a Bandpage on Google Plus!

The following info graphic for businesses was released by Chris Brogan and demonstrates quite well why musicians should get on Google Plus and how to use it. It is released under a creative commons licence http://creativecommons.org/licenses/by-nc-sa/2.0/ Very good work!

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February 19, 2012February 19, 2012/ Rene

Question of the Day: How the hell do we reach more people?

Recently I received an email from a musicians that wishes to stay unnamed telling me that many people out there love his music but it just hasn’t spread too far. His basic question is how can his band reach more people on the web especially with regard to a new upcoming video? His promoter suggested something …

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January 21, 2012January 21, 2012/ Rene

Question by Filip Stilin (House on Mars): What do you think of Bandcamp?

Filip Stilin is the frontman of House on Mars a promesing young croation band (check out their music on bandcamp). He loves music and online marketing so he read my blog and sent me and email with a couple of interesting observations and questions. I got his permission to publish parts of his mail and …

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January 13, 2012January 13, 2012/ Rene

Ebay auction by Van canto, Ordan Ogen and In Legend for charity.

Doing charity is of course always a good way of doing marketing. But I think the important rule here is that it really has to be honest and come from the hart and not just be ment to be a marketing campaign. I just realized this after three bands I am friend with did something …

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January 10, 2012January 10, 2012/ Rene

Look for love video: Did DJ Sammy steel the video story from jubilees Love Language video? Watch both clips!

UPDATE: (Feb. 8th. 2012) the originial love language video is now linked under the official look for love Video from DJ Sammy! Glad to see that and glad to see that protest on the web seems to be heared. Now I can finally completely enjoy DJ sammy’s work without worries! Record industry as well as …

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January 3, 2012January 3, 2012/ Rene

Open Source Facebook music streaming App for free download!

In an earlier post I have explained the need for a Facebook streaming app that has to be enhanced with some features in order to create viral word of mouth effects. Together with Yann Leretaille and Robert Naumann we programmed the facebook API and developed such an app for my band In legend. Today ( …

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