Why Facabook likes do not really matter

Long time I have been trying to educate people about social networks and marketing within social networking services. I thought I would not create an article about the topic in my blog again, but I just stumbled upon a really nice video summarizing a lot of my concerns from a different angle.
So here you can see how much click fraud exists with likes on Facebook. Why you should not buy any likes and in general about the problems with Facebook’s news stream.

I am really wondering at what point in time the industries will realize that Facebook is not a vivid ecosystem and this thing will break down. I have been predicting the Downfall of Facebook quite often and it did not happen so far. I am still expecting it to happen and I guess we all have to wait just a little bit longer.

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