Band marketing on Facebook

I just wanted to point out that I was writing some German articles about band marketing on Facebook for Germany’s biggest Blog on Facebook marketing called Allfacebook.de. Today the first article of my article series came online and I am very excited to see how everyone liked it! So if you speak German feel free …

Bandpage SEO – The perfect Band website: part1

There are some great resources on the Web about all the technical stuff related to search engine optimization. That is why I will not talk about how to craft your titles, headings and sites structure. This Article is supposed to help you to ask the correct questions and point out the correct goals for your bandpage SEO. The focus will be on keyword research and about how to choose good keywords

Share your Music! but do it the right way!

In this article I explain how a music band in my opinion should react to all those illegal downloads on the Internet. First of all it is important to understand that no one will be able to change the people and make them stop downloading music on the Web and start buying records again. After Napster went down people found new ways of sharing music. So the question is not: “How to fight illegal downloads?” but rather “How to make the best out of them?”

Why online music marketing and what is it?

It was not the internet that brought problems to music industry but rather the way the industry reacted to the rapid changes. I believe the internet (including the ways useres found to share mp3’s) is one of the biggest gifts musicians could get because the possibilities to increase direct marketing and customer relation management are almost infinite.